Why take this course? How important are Business Visuals anyway?
93% of people buy based on visual appearance!
Business Visuals are any visual aspect of your business including but not limited to photographs, graphics, CTA buttons and videos that are used in any aspect of your business.
This means they span across your website, social media accounts, course content, promotional material and so much more. They are everywhere and they are inescapable.
We are living in a digital world that is growing more and more cluttered while our audience is developing a shorter and shorter attention span. Grabbing their attention quickly and meaningfully is critical to stand out among your competitors.
This course is going to show you exactly how to do that.
Who should take this course?
Anyone and everyone running a small business who needs help with designing a visually effective brand, including graphics, pdfs, instagram shots, products shots, website images and so much more. This is not a logo design course, or an art class.
This is a fundamental course in visual design in colour and composition that will give you practical skills that can be applied across all the visual assets in your business.
Can you answer these questions confidently?
- What colour should your ‘buy now’ buttons be?
- Should your CTA be the same colour as your logo?
- What colour should the background be to your product shots on Instagram?
- How can I lay out my props so my product remains front and centre?
- How can I show off my product so people don’t just like it, but actually buy it?
- What blue means in eastern culture?
- Can men see red the same as women?
If you can, the course may be a waste of time, however if you are unsure then this course is definitely for you.
If you are unhappy with your visuals, not reaching your engagement goals, not getting the click rates or sales you think you should be or not reaching the right people, then this course could be the solution for you to change that!
An apparel shop RIPT changed its CTA colour resulting in a 6.3% increment in sales!
Find which colours in the course!
What can you expect from this course?
A 2 hours live class where we will discuss composition of an effective image, and then do a deep dive into the secret power of colour in your business visuals.
There will be time for Q&A afterwards as well as 2 pdf downloads. The first download will be a practical workbook to help you compose an image and then the second pdf is a colouring book, well to be clear, a cheat sheet bundle on how to harness colour to benefit your business.
This is such a key area of your business as we live in a visual world and as the cliche goes, a picture paints a thousand words so you need to choose your image well or who knows what story you will tell.
Sending the right message to the right people can be transformative to your business regardless of the size of your business, a strong visual strategy can put you directly in front of the people that matter.
When is it?
When: November 18th, 10am (GMT+1) with a live replay available for those who sign up but can’t make it or want to rewatch it.
Cost: 95 USD/80euro
Are you in?
For better or worse, every visual tells a story and if not done well, it will tell a story that will have people walking right out the metaphorical door.
But when done right, sending the right message to the right people can be transformative to your business regardless of the size of your business.
A strong visual strategy can put you directly in front of the people that matter, and put their money in your wallet!
So.... are you in?